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Gagnants du challenge régional ! Une stratégie de communication de A à Z menée pour la marque de vélo Parco.

Coupe du Monde d'Enduro à Loudenvielle - CM d'Alex Rudeau

Ma première année en Info-Com :) — Ma première année en Info-Com 🙂

Le sport... une passion parmi tant d'autres !

Trek de 5 jours dans les Dolomites, avec (comme toujours) mon appareil...

Bienvenue dans mon univers ...

J’aime explorer, expérimenter et créer avec passion !

Chaque projet est une aventure, une façon de tenter, d’apprendre et de donner vie à mon regard.

Ces trois années en BUT Information-Communication, parcours publicité, ont été mon terrain d’exploration.

J’y ai mêlé communication, publicité, marketing, audiovisuel et graphisme pour comprendre comment chaque domaine et chaque support peut transmettre un message, raconter une histoire et créer un impact concret.

Curieuse, persévérante et avant tout avide de défis, je cherche à m’épanouir dans un domaine qui me passionne, où stratégie, relation humaine et créativité se rencontrent pour faire naître des projets porteurs de sens.

Les coulisses de ma créativité (et curiosité)

A la découverte de mes passions et petits "tips" qui font que je suis... Candice !

Explorer

... Feedly et la bibliothèque Social Ads Meta dès le matin pour détecter les tendances en com’, pub et marketing.

Écrire

... toutes mes idées, inspirations et recherches dans mes carnets pour ne rien laisser filer 🙂

Regarder

... des documentaires et films pour aiguiser mon regard, enrichir ma culture et parfois juste pour le plaisir !

Lire

... mes 42 magazines de sport (et plus) pour analyser mises en page, composition… et me cultiver au passage !

Photographier

... filmer et observer ce qui m’entoure sous tous les angles.

Écouter

... jouer de la musique et dessiner pour donner rythme, couleur et émotion à mes projets.

Découvre mes derniers projets & défis !

Ma première brochure d'appel

Un de mes projets préférés durant mon alternance : la conception d'une brochure d'appel de A à Z pour la destination du Grand Besançon.

en savoir +

La semaine "influence"

5 jours pour concevoir une stratégie d'influence pour le salon de thé et pâtisserie : Marotte & Charlie.

en savoir +

Au cœur des Dolomites

5 jours de trek dans les Dolomites avec Romane... défis, dépassements et émerveillements, découvre l'album photo !

en savoir +

Qui se cache derrière les réseaux de l'Office de Tourisme ?

Depuis mon arrivée, il y a presque 2 ans, un nouveau ton dynamique et authentique a pris place sur les réseaux de l'Office de Besançon...

en savoir +

Une palette de compétences

Suite Adobe

Graphisme

Je prends plaisir à travailler sur Illustrator, InDesign et Photoshop, que j’apprivoise un peu plus chaque jour. Cela me permet de créer des visuels à la fois propres, efficaces et qui attirent vraiment l’œil, toujours au service d’un message clair !

ICI découvre ma première plaquette de destination éditée !

Marketing & communication

Stratégie

Consciencieuse et créative, je suis capable de concevoir une stratégie de communication et de marketing adaptée à une marque, sa problématique et ses enjeux, en proposant des solutions créatives et cohérentes pour atteindre les objectifs fixés. Tout cela en répondant aux attentes de la cible… comme le veut une stratégie réussie !

ICI une stratégie de A à Z pour la marque de vélo PARCO

Photos & vidéos

Audiovisuel

La photo et la vidéo font vraiment partie de ce qui m’anime : j’aime imaginer des prises de vue créatives, puis leur donner vie au montage sur Premiere Pro. Avec Lightroom, je peaufine chaque détail pour obtenir un rendu qui me ressemble et qui traduit pleinement ma vision !

ICI pour découvrir cette fameuse vision 🙂

Instagram, Facebook & LinkedIn

Social Medias Ads

Entre le terrain à l’Office de Tourisme et mes études, je transforme les réseaux sociaux en véritables leviers de visibilité ! J’imagine et déploie des stratégies de contenu, organiques comme payantes, pensées pour capter l’attention, engager les audiences et optimiser chaque performance pour faire rayonner la marque 🙂

ICI pour les curieux !

Conception rédaction

Grâce à ma formation et mes expériences professionnelles, je suis capable de créer des messages percutants et stratégiques, qu’il s’agisse de slogans, de contenus éditoriaux ou de campagnes publicitaires. Tout cela sans oublier un ton de voix adapté au public cible !

Travail d'équipe

Au fil de mes études, les projets en équipe sont devenus mon terrain de jeu : j’y ai appris à écouter, à faire émerger les idées et à défendre les miennes. J’aime créer une dynamique où chacun apporte sa force, pour créer des projets uniques !

ICI plonge dans la semaine de l’influence, un projet d’équipe parmi tant d’autres !